All series
( CAMPAIGN — CONCEPT )

Bualoi

A cosmetics line named after บัวลอย, the rice-flour balls served in warm coconut milk. Two products, eighteen frames, and a set built entirely out of the dessert itself.

FramesEleven
ProductMilk Float & Warm Milk
MadeSeptember 2026
StatusSelf-initiated
The model resting on the surface of the violet milk, the jar beside her.

The story.

Bualoi is rice-flour balls in warm coconut milk, eaten at the end of a long evening rather than the start of one. The line is named after it, so the campaign is made out of it.

The dunes are coconut cream. The wave is milk. The pearls scattered through every frame are the bualoi themselves, in the colours the bowl actually comes in. Nothing is a prop set down beside the jar: the dessert is the entire landscape, and the product stands in it up to the ankles.

Two products, two worlds. Milk Float keeps the cream and the green. Warm Milk goes violet, the colour the bowl turns once it has been sitting. They never borrow from each other, and that is why eleven frames read as one line.

The set.

( ELEVEN FRAMES )
The model holding the Milk Float bottle, bare shoulder, wet hair.
The model at a mirror, the two products floating beside her.
The bottle and the jar in a cresting wave of milk, pearls scattered below.
The products against violet dunes under a pale sky.
Milk Float at the centre of a ring of milk and coloured pearls.
The model in a milk bath, the bottle beside her shoulder.
Warm Milk in a cresting wave of mauve milk.
Warm Milk ringed by suspended pearls.
The Warm Milk jar open, the balm visible, the lid beside it.
The model applying the balm, jar in hand.